Artwork

Το περιεχόμενο παρέχεται από το The Content Marketing Institute and Content Marketing Institute (CMI). Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Content Marketing Institute and Content Marketing Institute (CMI) ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Player FM - Εφαρμογή podcast
Πηγαίνετε εκτός σύνδεσης με την εφαρμογή Player FM !

Episode #76 - Are You Squeezing Out All the Big Ideas and Great People?

35:47
 
Μοίρασέ το
 

Manage episode 266057910 series 2537111
Το περιεχόμενο παρέχεται από το The Content Marketing Institute and Content Marketing Institute (CMI). Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Content Marketing Institute and Content Marketing Institute (CMI) ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re squeezing out all the big ideas. He talks with Manifest executive chairman David Brown about why brands need those big ideas – and the best people to generate them – now, more than ever. And finally he points to an article that offers 18 ideas to squeeze yourself out of writer’s block. And that’s a wrap for the week ending July 3, 2020.

NEWS ITEM of the Week

Trump Suspends Visas Allowing Hundreds of Thousands of Foreigners to Work in the U.S.

https://www.nytimes.com/2020/06/22/us/politics/trump-h1b-work-visas.html

INTERVIEW of the week

This week’s guest is David Brown, executive chairman of Manifest, which was named 2019 Content Marketing Agency of the Year. David started in the direct marketing world at OgilvyOne and moved to the content marketing arena 15 years ago. He led Meredith Xcelerated Marketing, the agency won multiple awards, including Content Marketing Agency of the Year in 2014 and 2015, and was recognized in Gartner's Magic Quadrant for global digital agencies. Under David's watch, MXM became one of the largest independent agencies in the United States. Before joining Manifest in 2020, David was chief strategy officer at OneSpot, a content personalization platform, where he helped establish a new approach to content measurement called Active Content Intelligence.

Learn more about David:

OUR CONTENT MARKETING IDEA of the WEEK

18 Ideas to Overcome Your Writer’s Block

https://contentmarketinginstitute.com/2020/06/ideas-overcome-writers-block/

SPONSOR

SiteCore

Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.

Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.

Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.

Learn more at http://cmi.media/sitecore_weekly_wrap_2

  continue reading

86 επεισόδια

Artwork
iconΜοίρασέ το
 
Manage episode 266057910 series 2537111
Το περιεχόμενο παρέχεται από το The Content Marketing Institute and Content Marketing Institute (CMI). Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Content Marketing Institute and Content Marketing Institute (CMI) ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re squeezing out all the big ideas. He talks with Manifest executive chairman David Brown about why brands need those big ideas – and the best people to generate them – now, more than ever. And finally he points to an article that offers 18 ideas to squeeze yourself out of writer’s block. And that’s a wrap for the week ending July 3, 2020.

NEWS ITEM of the Week

Trump Suspends Visas Allowing Hundreds of Thousands of Foreigners to Work in the U.S.

https://www.nytimes.com/2020/06/22/us/politics/trump-h1b-work-visas.html

INTERVIEW of the week

This week’s guest is David Brown, executive chairman of Manifest, which was named 2019 Content Marketing Agency of the Year. David started in the direct marketing world at OgilvyOne and moved to the content marketing arena 15 years ago. He led Meredith Xcelerated Marketing, the agency won multiple awards, including Content Marketing Agency of the Year in 2014 and 2015, and was recognized in Gartner's Magic Quadrant for global digital agencies. Under David's watch, MXM became one of the largest independent agencies in the United States. Before joining Manifest in 2020, David was chief strategy officer at OneSpot, a content personalization platform, where he helped establish a new approach to content measurement called Active Content Intelligence.

Learn more about David:

OUR CONTENT MARKETING IDEA of the WEEK

18 Ideas to Overcome Your Writer’s Block

https://contentmarketinginstitute.com/2020/06/ideas-overcome-writers-block/

SPONSOR

SiteCore

Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.

Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.

Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.

Learn more at http://cmi.media/sitecore_weekly_wrap_2

  continue reading

86 επεισόδια

모든 에피소드

×
 
Loading …

Καλώς ήλθατε στο Player FM!

Το FM Player σαρώνει τον ιστό για podcasts υψηλής ποιότητας για να απολαύσετε αυτή τη στιγμή. Είναι η καλύτερη εφαρμογή podcast και λειτουργεί σε Android, iPhone και στον ιστό. Εγγραφή για συγχρονισμό συνδρομών σε όλες τις συσκευές.

 

Οδηγός γρήγορης αναφοράς