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Το περιεχόμενο παρέχεται από το The Content Marketing Institute and Content Marketing Institute (CMI). Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Content Marketing Institute and Content Marketing Institute (CMI) ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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Episode #49 - Mistaking Failures for Mistakes

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Το περιεχόμενο παρέχεται από το The Content Marketing Institute and Content Marketing Institute (CMI). Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Content Marketing Institute and Content Marketing Institute (CMI) ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

In this episode, Content Marketing Institute’s Robert Rose explores the difference between mistakes and failures in light of the viral-for-the-wrong-reason Peloton ad. Plus, he offers a fresh take on a news piece that explains how The Wall Street Journal uses audience data to keep subscribers coming back. He also chats with Jay Acunzo about creativity, show design, and holding audience attention. And he shares a post that outlines five common mistakes you might be making with your content marketing strategy. And that’s a wrap for the week ending December 13, 2019.

SPONSOR

ContentTECH Summit 2020

Where: San Diego, CA, USA

When: April 20-22, 2020

Register Today: https://www.contenttechsummit.com/

The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.

Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.

At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.

NEWS ITEM OF THE WEEK

Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming back

https://www.niemanlab.org/2019/06/habit-formation-how-the-wall-street-journal-turned-user-level-data-into-a-strategy-to-keep-subscribers-coming-back/

INTERVIEW OF THE WEEK

Jay Acunzo, Founder, Marketing Showrunners

Jay Acunzo is the founder of Marketing Showrunners, which advances the craft of marketers making original series to build passionate audiences: podcasts, video shows, documentaries and more. Subscribers include marketers from Red Bull, Zendesk, the BBC, LinkedIn, Shopify, and more.

Jay is also the author of Break the Wheel, a book about making better decisions, faster, when faced with marketing advice overload. A former Googler and startup marketer, Jay has produced over a dozen docuseries with brands and hosts the popular narrative-style podcast about creativity at work, Unthinkable.

Check out Marketing Showrunners here: https://www.marketingshowrunners.com/ Say hi on Instagram @jacunzo or Snapchat @jayacunzo

CONTENT MARKETING IDEA OF THE WEEK

The 5 Common Mistakes Every Content Marketer Should Know

https://contentmarketinginstitute.com/2019/11/content-marketer-common-mistakes/

  continue reading

86 επεισόδια

Artwork
iconΜοίρασέ το
 
Manage episode 247974566 series 2537111
Το περιεχόμενο παρέχεται από το The Content Marketing Institute and Content Marketing Institute (CMI). Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Content Marketing Institute and Content Marketing Institute (CMI) ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

In this episode, Content Marketing Institute’s Robert Rose explores the difference between mistakes and failures in light of the viral-for-the-wrong-reason Peloton ad. Plus, he offers a fresh take on a news piece that explains how The Wall Street Journal uses audience data to keep subscribers coming back. He also chats with Jay Acunzo about creativity, show design, and holding audience attention. And he shares a post that outlines five common mistakes you might be making with your content marketing strategy. And that’s a wrap for the week ending December 13, 2019.

SPONSOR

ContentTECH Summit 2020

Where: San Diego, CA, USA

When: April 20-22, 2020

Register Today: https://www.contenttechsummit.com/

The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.

Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.

At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.

NEWS ITEM OF THE WEEK

Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming back

https://www.niemanlab.org/2019/06/habit-formation-how-the-wall-street-journal-turned-user-level-data-into-a-strategy-to-keep-subscribers-coming-back/

INTERVIEW OF THE WEEK

Jay Acunzo, Founder, Marketing Showrunners

Jay Acunzo is the founder of Marketing Showrunners, which advances the craft of marketers making original series to build passionate audiences: podcasts, video shows, documentaries and more. Subscribers include marketers from Red Bull, Zendesk, the BBC, LinkedIn, Shopify, and more.

Jay is also the author of Break the Wheel, a book about making better decisions, faster, when faced with marketing advice overload. A former Googler and startup marketer, Jay has produced over a dozen docuseries with brands and hosts the popular narrative-style podcast about creativity at work, Unthinkable.

Check out Marketing Showrunners here: https://www.marketingshowrunners.com/ Say hi on Instagram @jacunzo or Snapchat @jayacunzo

CONTENT MARKETING IDEA OF THE WEEK

The 5 Common Mistakes Every Content Marketer Should Know

https://contentmarketinginstitute.com/2019/11/content-marketer-common-mistakes/

  continue reading

86 επεισόδια

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