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Το περιεχόμενο παρέχεται από το The Content Marketing Institute and Content Marketing Institute (CMI). Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Content Marketing Institute and Content Marketing Institute (CMI) ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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Episode #46 - Digging Into the Marketing Measurement Myth

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Manage episode 246591620 series 2537111
Το περιεχόμενο παρέχεται από το The Content Marketing Institute and Content Marketing Institute (CMI). Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Content Marketing Institute and Content Marketing Institute (CMI) ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose explores whether measurement really matters. Plus, he digs into new research that claims to reveal the “moment of next.” He chats with Scott Monty about what Mr. Rogers can teach us about business. And he points out an article that gets to the heart of metrics that matter in demand and lead gen. And that’s a wrap for the week ending November 22, 2019.

SPONSOR

ContentTECH Summit 2020

Where: San Diego, CA USA

When: April 20-22, 2020

Register Today: https://www.contenttechsummit.com/

The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.

Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.

At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.

NEWS ITEM of the Week

“Moments of Next”: Nielsen identifies exactly when readers are most engaged, and how publishers can benefit from it

https://whatsnewinpublishing.com/moments-of-next-nielsen-study-identifies-exactly-when-readers-are-most-engaged-and-how-publishers-can-benefit-from-it

INTERVIEW of the week

Scott Monty, CEO & Principal, Scott Monty Strategies

Scott Monty is the bow-tie-wearing, C-suite coach, advisor, and speaker who helps executives improve their messaging, communicate with more empathy, and become “virtuous leaders.” Scott was the first executive at Ford Motor Co. to lead digital communications and social media. His knowledge of history, philosophy, and literature, together with his ability to spot trends, show audiences the key to the future is in understanding human nature while focusing on integrity and values. They chat about the universal things that have bugged humans for ages, the moral obligations of business (and how to measure that), and Mr. Rogers.

Get more ideas from Scott:

Visit scottmonty.com

Subscribe to his Timeless and Timely newsletter

OUR CONTENT MARKETING IDEA of the WEEK

Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen

https://contentmarketinginstitute.com/2019/06/metrics-demand-lead-gen/

  continue reading

86 επεισόδια

Artwork
iconΜοίρασέ το
 
Manage episode 246591620 series 2537111
Το περιεχόμενο παρέχεται από το The Content Marketing Institute and Content Marketing Institute (CMI). Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Content Marketing Institute and Content Marketing Institute (CMI) ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose explores whether measurement really matters. Plus, he digs into new research that claims to reveal the “moment of next.” He chats with Scott Monty about what Mr. Rogers can teach us about business. And he points out an article that gets to the heart of metrics that matter in demand and lead gen. And that’s a wrap for the week ending November 22, 2019.

SPONSOR

ContentTECH Summit 2020

Where: San Diego, CA USA

When: April 20-22, 2020

Register Today: https://www.contenttechsummit.com/

The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.

Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.

At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.

NEWS ITEM of the Week

“Moments of Next”: Nielsen identifies exactly when readers are most engaged, and how publishers can benefit from it

https://whatsnewinpublishing.com/moments-of-next-nielsen-study-identifies-exactly-when-readers-are-most-engaged-and-how-publishers-can-benefit-from-it

INTERVIEW of the week

Scott Monty, CEO & Principal, Scott Monty Strategies

Scott Monty is the bow-tie-wearing, C-suite coach, advisor, and speaker who helps executives improve their messaging, communicate with more empathy, and become “virtuous leaders.” Scott was the first executive at Ford Motor Co. to lead digital communications and social media. His knowledge of history, philosophy, and literature, together with his ability to spot trends, show audiences the key to the future is in understanding human nature while focusing on integrity and values. They chat about the universal things that have bugged humans for ages, the moral obligations of business (and how to measure that), and Mr. Rogers.

Get more ideas from Scott:

Visit scottmonty.com

Subscribe to his Timeless and Timely newsletter

OUR CONTENT MARKETING IDEA of the WEEK

Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen

https://contentmarketinginstitute.com/2019/06/metrics-demand-lead-gen/

  continue reading

86 επεισόδια

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