Ep. 107: Social Commerce in China with Miro Li

China Business Cast

Το περιεχόμενο παρέχεται από το Jons Slemmer and China Business Cast. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jons Slemmer and China Business Cast ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

4y ago 52:47

MP3•Αρχική οθόνη επεισοδίου

About Miro Li

Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.

In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.

In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing.

Episode Content:

Consumer behavior on social platforms
More about platforms like Xiaohongshu (Red APP) and Bilibili
Other social-driven platforms
How to use these niche platforms for cross-border e-commerce platforms
Why the Gen-Z (post '95) population is so important for platforms
Gen-Z behavior characteristics
What are bullet screens, such as AWSL
Biggest trends on social platforms in 2020
Insights and expectations on Singles Day (11-11)
CHINable platform offering free knowledge on Cross-Border E-commerce

Episode Mentions:

Reach out to Miro via info@doublevconsulting.com or on LinkedIN
Website: www.doublevconsulting.com and www.chinableacademy.com
WeChat ID: miro509
Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu
Platforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP
KOL = Key Opinion Leaders & KOC - Key Opinion Consumers
UGC - User Generated Content
ACG - Animation Comics & Games
AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.
O2O - Online to Offline and Offline to Online

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134 επεισόδια

#Business #China Entrepreneur #China #Jons Slemmer #China Business Cast #China Business