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The Art Of Running An Agency and Positioning Yourself As Market Leaders - Steve Gordon
Manage episode 336248335 series 3221951
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Episode #035 – one of the biggest complaints of professionals is that the business is like a hamster wheel…and you’re the hamster!
You’re only making money when you’re working—prospecting, meeting with potential clients or delivering on your “work product.”
You are simultaneously the CEO, CFO, and factory line worker.
On today’s episode of the podcast I had the pleasure of speaking to Steve Gordon. In 1999, at the age of 28, Steve became the CEO of his first business. It was baptism by fire…
He knew nothing about marketing or selling services. The company got all of their business by word of mouth.
But they never knew where the next client was coming from, or when he (or she) would arrive.
Steve spent far too many nights, staring at the ceiling at 2:00 am, worried that the next client might not come when we needed it. So, he started studying sales and marketing.
And he and his team grew that firm into a multi-7-figure professional practice.
Now Steve has invested nearly two decades, studying, implementing, testing, and proving the strategies that work to sell professional services.
Since 2010, he’s been sharing what he’s learned with growth-minded professionals who are tired of trying this and trying that, and finally, want some clarity and just want to have a clear plan of action to get clients, that works.
I hope you enjoy this episode of CEO Journals.
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Grab a FREE copy of Steve’s book: unstoppableceo.net/ceojournal
Follow me on Instagram: @CEOJOURNALS / @ETHANBRIDGE_
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