Unleash Your Inner Sales Scientist: Randi-Sue Deckard's Journey from Scientist to Revenue Growth Leader

Celeste Berke

Welcome back to another episode of The Sales Edge Podcast! In this episode host Celeste Berke is joined by the incredible guest, Randi-Sue Deckard. Get ready to be blown away by Randi's unique story as she shares her journey from being a clinical scientist to a revenue growth leader in the world of sales. Randi emphasizes the importance of giving people more chances in sales and debunking the misconception that sales is a dirty word. With her background in science, she highlights the parallels between experiments and sales, emphasizing the need for constant iteration and improvement. Randi's inspiring transition into sales is a testament to the transferable skills and growth mindset necessary for success. Later, the conversation delves into the essence of gaining a sales edge, focusing on investing in oneself, understanding customer pain points, and adding value. Hear Randi's perspective on leadership as a privilege and her dedication to nurturing and empowering her team members. This episode is packed with valuable insights and inspiration for anyone looking to excel in the sales world. So tune in and join us on The Sales Edge Podcast!

About your host:

Celeste, a self-proclaimed “Sales Growth Strategist” is a natural collaborator and partner to executives who easily pinpoint gaps in strategy and creates road maps to implement plans and achieve targets. Passionate about creating cross-functional collaboration, team development, and delivering results across top-performing teams.

Celeste has over twenty-one (21) years of experience within the non-profit and for-profit arenas; holding both a B.S. and M.S. degree. In her last corporate role, Celeste held the position of Regional Director of Sales and Marketing for a privately held hospitality management company overseeing 19 properties, a sales team of 50+, and $105M in annual sales. Her accolades include the Director of Sales of the Year award, 2x Manager of the Year, and being named 40 under 40 for the Triad Business Journal. Celeste also holds a certified sales designation from Marriot International and in 2023 was named one of the Top 15 LinkedIn Experts in Denver by Influence + Digest.

In early 2020, Celeste branched out on her own to scale a female-owned consulting and training business. Celeste holds the designation of Certified Gap Selling Training Partner with A Sales Growth Company and the Gap Selling Methodology. Celeste resides in Colorado with her husband and daughter.

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