Carl-Gould-#70secondCEO-Change Your Business Messaging

Carl Gould #70secondCEO

Change Your Business Messaging Part 2

Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. We have to differentiate our businesses. I remember watching a movie with my kids eons ago.

Do you guys remember the March of the Penguins? Any of you got kids that are like teenage years, college-age because if you do, you got dragged to that movie too, just like I did. I was the guy two rows in front of you complaining like, oh my God, you got to be killing me.

But the business lesson I took out of this was, I'm watching the movie and I see the penguin turn the corner in the beginning and walk into a colony. And that colony of penguins was 10,000 strong, and they were all screaming at the top of their lungs.

And I realized, I'm like, holy crap, that's business right there. That's the internet right there. Everybody goes on social media, goes on their website, goes to a networking event, or puts in their marketing, or their collaterals, how they're so great.

But we live in a world today where people are skeptical of that, and that's not the message they want to hear. And so during this time, if all you're doing is saying how great you are, come work with us because your business will skyrocket, and your efficiencies will go through the roof.

They don't believe that anymore. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.