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What to Learn from a Goldman Sachs Advisor and Three-Time CMO
Manage episode 459186996 series 3526193
Το περιεχόμενο παρέχεται από το Steven MacDonald. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Steven MacDonald ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
💡Efrat Ravid, Chief Marketing Officer at Quantum Metric, talks about her inspiring journey from software engineering to becoming a marketing leader. She highlights the critical importance of aligning executive teams to drive strategic growth. Efrat shares practical strategies for CMOs to leverage customer insights, reduce churn, and build lasting success.💡
"The most important thing for any chief is alignment. The best companies are aligned—the CROs, CPOs, chief customer officers, and CMOs all sing the same song so the entire team can work in harmony. This alignment helps them perform well and move in the same direction." - Efrat Ravid
Efrat Ravid’s insights underscore the CMO's critical role in fostering alignment among executive teams and ensuring the customer’s voice is central to strategic decision-making. She emphasizes the importance of balancing day-to-day execution with forward-thinking innovation to stay competitive in dynamic markets. Additionally, she highlights the need for CMOs to address challenges like customer churn while consistently driving measurable value across the organization.
Follow Efrat Ravid on LinkedIn
Follow host Steve MacDonald on LinkedIn
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