206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

Business of Architecture UK Podcast

Το περιεχόμενο παρέχεται από το Enoch Bartlett Sears AIA and Rion Willard. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Enoch Bartlett Sears AIA and Rion Willard ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1y ago 45:25

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Today I will be speaking with Nikita Morell, an architect-only copywriter and the founder of Architects Wordshop.

Nikita helps architects communicate their value, so they can get a steady stream of ridiculously good projects. Her mission is to make architecture websites sound less robot, and more human.

She has studied 663 architecture websites (you can see the results on her website) and sends emails packed with free copywriting tips, templates, and slightly amusing stories.

In today’s episode, we will be discussing:

Clarity trumps creativity
Why copywriting makes the difference
Increasing your credibility with target clients

To learn more about Nikita visit her:

LinkedIn: https://www.linkedin.com/in/nikita-morell-21a72221/

Website: https://nikitamorell.com/

Email List: nikitamorell.com/email-list

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