232. CONFIRMATION, you’re either getting pushed up or pushed down

Business Buyer Diaries: the Reality Before, During, and After

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Could your gym membership be facing an existential crisis? We’re breaking down the seismic shifts in the fitness industry, where survival is not just about who offers the most treadmills, but who can creatively crunch their numbers. This episode takes you through the intricacies of pricing strategies, where mid-tier gyms like Anytime Fitness are caught in a vice grip of competition. As they pivot towards premium personal training packages to hold their ground, we dissect what these maneuvers mean for gym-goers and the fitness landscape at large.
Feel the pulse of the market as we draw parallels with the automotive industry, examining how the likes of Volkswagen, Porsche, and Bentley navigate profitability through market positioning. There's a consolidation wave sweeping through the fitness world, and with Self-Esteem Brands merging with Orange Theory, we're witnessing the dawn of new fitness empires. Tune in and get the insider’s perspective on how this game of corporate fitness Monopoly could sculpt the future of your workout regimen. Without missing a beat, we'll explore the strategic moves that could dictate whether your local gym thrives or merely survives in this cutthroat fitness frontier.

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