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Episode 026 - Interview with Josh Gordon, President of Full Spectrum Marketing. November 30, 2022.
Manage episode 353687196 series 3410872
Το περιεχόμενο παρέχεται από το Lodestone True North. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Lodestone True North ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode of the Business Broken to Smokin’ Podcast:
Lodestone True North’s Head Coach Mark Whitmore and our guest Josh Gordon, President of Full Spectrum Marketing ( https://www.fsm.agency/ ) discuss the role as a visionary, core strategy, hiring with your core values, and FSM’s core values.
0:00 Intro
19:52 What do you feel like your roll is as a visionary and what does that look like?
24:19 Owning the core strategy, as a visionary
27:00 FSM’s core values
(Partnership, Clear Communication, Bold & Honest, Humbly Confident, Furiosity™️)
36:38 FSM’s ideal client (FMS’s Mission: “Great work to do good”)
38:03 Do you have clients that come back with their core values?
39:24 What would you suggest to a company they ought to look for in a business coach?
41:01 Shoutout to Akron Family Restaurant https://akron-family-restaurant.business.site/
41:40 What’s your favorite Lodestone tool? S.M.A.C.K.! (see Episode 018 https://www.youtube.com/watch?v=UgKgysVOME4&t=300s for more info on S.M.A.C.K.!)
44:40 What lessons have you learned?
49:05 Hiring is a huge deal…
52:58 What have you seen other business owners mess up?
- Trust allergy
55:25 Why is ego such a big deal?
57:23 What books would you suggest to other companies?
- 7 habits of highly effective people, Stephen R. Covey (especially habit number 5)
- Founding Brothers, Joseph J. Ellis (on the Revolutionary War)
- Crossing the chasm, by Geoffrey
1:05:35 Reference to Stephen Covey Big Rocks video (habit number 3)
1:13:00 When the term Furiosity™️ was created…
1:14:30 We make connecting people with information…
1:16:30 Teeing up Episode 029 (Grit Part III)
Website: https://www.lodestonetruenorth.com
Website: https://www.bigeasydesk.com
LinkedIn Mark: https://www.linkedin.com/in/mark-whitmore-lodestone/
LinkedIn Lodestone: https://www.linkedin.com/company/lodestone-true-north
Lodestone Online Courses: https://lodestone.thinkific.com
Podcast:
YouTube (video)
https://youtube.com/@lodestonetruenorth
Spotify (video or audio)
https://open.spotify.com/show/3QCsZ7fyKr4z804oTac3FU
Apple Podcasts (audio)
https://apple.co/3O4uv4H
Other Podcast Platforms
https://lodestonetruenorth.com/podcast/
**Credits**
Music - I Won’t Back Down by Tom Petty
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