19. How To Run An Advisory Session Using The GROW Model

Business Advisor Podcast

Empowering Advisory Sessions: Beyond Giving Advice
Key Takeaways:

• Redefining the Advisor Role: Contrary to common belief, the role of a business advisor extends beyond merely giving advice. Effective advising involves listening, understanding fears, and building confidence in clients.
• Tackling Fear and Lack of Confidence: Many potential advisors are held back by various fears, including doubts about their knowledge or experience. Overcoming these fears is crucial to stepping into an advisory role.
• The Power of Listening: The episode highlights that true advising is less about providing solutions and more about being a sounding board for clients. Listening intently and asking the right questions can be more valuable than offering unsolicited advice.
• GROW Coaching Model: Introduces the GROW (Goal, Reality, Options, Will/Way forward) model as a comprehensive framework for conducting advisory sessions. This model facilitates a structured approach to helping clients explore their situations and identify actionable steps towards achieving their goals.
• Engaging with the Client's Reality: A significant part of the advisory process involves delving into the client's current situation, challenges, and feelings. Understanding the reality from the client's perspective is crucial for meaningful advisory.
• Exploring Options and Committing to Actions: Advisors should guide clients through brainstorming potential paths and then help them commit to specific, achievable actions. This approach ensures that advisory sessions lead to tangible progress.
• Beyond the Advisory Session: Emphasizes the importance of accountability and follow-up in ensuring that clients act on their commitments. The episode suggests starting sessions by reviewing actions from previous meetings to foster a culture of accountability.
• Applying the GROW Model Broadly: The episode encourages using the GROW model not just in professional advisory contexts but also in personal situations. This flexibility underscores the model's adaptability and effectiveness in various scenarios.
• Final Thoughts: Advising is about empowering clients to find their solutions and paths to success. By fostering an environment of listening, questioning, and exploring, advisors can significantly impact their clients' personal and professional lives.

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