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Understanding Basic SEO (Part 1) - Search Engine Optimization 101 (Episode 26)
Manage episode 415537216 series 3525560
Το περιεχόμενο παρέχεται από το Ann Donnelly. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Ann Donnelly ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Do you outsource web development, maintenance, social media management, etc.? Understanding basic SEO will help you know what you are paying for and determine whether the provider has implemented the agreed-upon services. You can also confidently develop and deliver optimized content to your website and other channels.
In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results.
Listen to this episode to learn what SEO is, how it increases traffic to your website, and how SEO has and hasn't changed since the days of digital marketing in the late 1990s.
You will also learn about "keyphrases" and how to research and select the keyphrases to target on your digital marketing channels.
In Episode 27, we will discuss how to use these keyphrases to optimize your website and other digital channels.
Read more about this topic at https://placentric.com/ep26/.
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Take action!
- Use Moz or Ubersuggest to determine which keyphrases to target on your website's homepage and other top-priority pages.
- Then, email admin@placentric.com with your plan and get a quick evaluation.
If you enjoyed this episode and found the information useful:
📍Subscribe to this podcast and share it with your friends and colleagues.
📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.
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