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Why Branding Is Like An Iceberg—An Interview With Clare Froggatt
Manage episode 282790990 series 2792454
Το περιεχόμενο παρέχεται από το Tony Gibbs. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Tony Gibbs ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
This week on BEB:
Branding expert Clare Froggatt joins me to explain why branding is like an iceberg. Here were my five favourite talking points:
- Why Branding is like an iceberg > (0:24)
- Content is king and consistency is queen. > (18:20)
- Why Lego? > (19:55)
- Some businesses don't need branding. > (23:28)
- Is success tied to self-development? > (27:49)
Clare's background (in her own words):
'I'm Clare a branding expert, I love everything about it from planning the strategy to creating the perfect identity! No meeting should start without a good brew, so that's why I named my business Make a brew :) When not building brands I'm out walking my 6 year old Springer Spaniel or mucking about with LEGO ( I use this in my work too).'
Show notes:
Start With Why by Simon Sinek
Scramble by Marty Neumeier
Building A StoryBrand by Donald Miller
The E-Myth Revisited by Michael E. Gerber
The Seven Habits Of Highly Effective People by Stephen R. Covey
Where to find us:
Clare's Links
Tony on Twitter
Tony on LinkedIn
Tony's website
Learn about branding with The Brand Digest
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