EP 443: The do’s and don’ts of networking at trade shows, workshops, and conferences with Dave Delaney

Build a Better Agency Podcast

In-person networking is still a big deal. After a brief Covid hiatus, trade shows, conferences, and workshops are back and bigger than ever. So, if you or your team plan on attending any of these events soon, it’s important to get up to date on the do’s and don’ts of networking at these events.

Instead of being stuck with a stack of business cards and struggling to recall conversations with specific individuals from an event, seasoned keynote speaker Dave Delaney shares how to manage and nurture your client and prospect interactions effectively.

Not sure how to strike up a conversation with a prospect or keynote speaker? Or what about when you get home from the event and still want to close a potential sale without sounding too spammy? Dave shares insights on approaching these topics and more during this episode.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• Why in-person networking is still essential
• How we get networking and connecting with others wrong
• Networking best practices for competitors, prospects, and keynote speakers
• The etiquette behind not being creepy or pushy to your peers
• How to get people’s information while you’re at the show
• Don’t count on the other person to reach out to you after the show
• How to create meaningful relationships with people after trade shows and conferences
• Focus on relationship-building over getting someone in your sales funnel