Ruben Garcia '08 of Creative Artists Agency (CAA)

Bruin Success

Ruben Garcia is Co-Head of the Cultural Business Strategy Group at leading entertainment and sports agency Creative Artists Agency (CAA). In addition, Garcia works within the CAA Foundation to advise and consult clients on their prosocial and philanthropic initiatives.

Garcia collaborates with company leadership to execute company-wide strategies and implement inclusive business practices that maximize creative and business growth opportunities for the agency’s diverse clients. In addition, he manages a custom slate of programs and initiatives, including CAA Amplify, a platform designed by the agency to leverage the collective influence of cross-industry thought leaders and cultural changemakers of color to create transformational change across business and society.

Garcia also oversees CAA’s corporate partnerships and liaises with clients, businesses and organizations interested in promoting and building philanthropic activities connected to diversity in business and creative fields. His clients include Kendrick Sampson, Anthony Ramos, Becky G, Laurence Fishburne, Edwards James Olmos, Connor Franta, Ricky Martin, and Karla Souza, among others.

He currently leads the Industry Advisory Board for the Latino Film Institute and serves on the regional advisory board for the Friends of the Museum of the American Latino.

Prior to joining CAA in 2011, Garcia worked at Paramount Pictures and The Walt Disney Company. A native of San Diego, he is a graduate of the University of California, Los Angeles with a degree in Sociology.