Tackling Period Poverty - with Ruth Marsden, The Better Company

Bring Your Product Idea to Life

Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a one-for-one donation model.

Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need.

Ruth’s story is rooted in Zimbabwe, where she discovered that many girls miss school because they lack access to period products. Ruth decided to bring menstrual cups to this community, enabling girls to stay in school and improving their quality of life.

I loved hearing about what inspired Ruth to start her business, about her business model, the process of manufacturing an aesthetically appealing safe product, and how Instagram videos, press outreach, and educational content were crucial in demystifying and promoting her product.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

The Better Company Website

The Better Company Instagram

Ruth Marsden LinkedIn

This episode is sponsored by Cara Bendon Brand Consultancy

If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.

They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.

Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!

If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here

Book a call with Cara

Cara Bendon Brand Consultancy Website

Cara Bendon Brand Consultancy Instagram

Cara Bendon LinkedIn

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If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!