Got Brand? How Small Business Branding Pays Big Dividends

Brilliant Branding

Το περιεχόμενο παρέχεται από το Brilliant Branding and Tungsten Branding. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Brilliant Branding and Tungsten Branding ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

7y ago 55:13

MP3•Αρχική οθόνη επεισοδίου

Brilliant branding is an investment of time, capital and know how, but does it pay off? Today we discuss the many ways a strong business brand delivers tangible returns in both the near and short term. Such benefits include... > Higher margins due to greater perceived value > Greater market capitalization (up to 35% more for branded companies) > Easier recall by potential clients > Better positioning (owning a sector of the market) > Greater resale value when your name, town or product are not in the brand > Easier to communicate your core essence and values with a branded name We'll also speak with a real life Tungsten client who went through the naming process, Jeff Burnett of Triple20, a sales consultancy. He'll share the benefits he's found through having a well named brand with a compelling backstory. Tune in today, and every Thursday, to hear successful tips, techniques and stories to further strengthen, brighten and enlighten your own brand!

36 επεισόδια

#Business #Brilliant Branding #Tungsten Branding