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Sephora to Nike: Success Stories in Community-Driven Marketing
Manage episode 430622789 series 3421755
Το περιεχόμενο παρέχεται από το Sightly. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Sightly ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In Episode 19 of "Breaking Through the Mayhem," host Alena Pilichowski engages with marketing expert Mark Schaefer, exploring his impressive journey from working at a Fortune 100 company to founding a successful digital marketing business. Mark discusses the critical concepts of community and belonging featured in his books, "Marketing Rebellion" and "Belonging to the Brand," emphasizing the shift away from traditional marketing methods towards building authentic emotional connections with customers. He provides insights into how leading brands like Nike and Coca-Cola excel in community-driven marketing, while also highlighting the potential for small and medium enterprises to thrive in this space. Additionally, he tackles the complexities of measuring community impact, illustrated through a case study on Sephora’s Beauty Insider forum, demonstrating the longevity and loyalty fostered through effective community-building.
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