Léa Klein: 98% Southeast Asians Want Meaning At Work, Western vs. SE Asia On Sustainability & Economic Stability For Family - E414

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders and Venture Capital VC

Léa Klein, CEO of Makesense, and Jeremy Au talked about three main themes:

1. 98% Southeast Asians Want Meaning At Work: Léa and Jeremy highlighted that regional workers' desire for purpose contrasts with the dissatisfaction many feel with the level of meaning in their current roles. They discussed how companies could bridge this gap between desire and reality by enhancing mission-driven work and integrating Environmental, Social, and Governance (ESG) principles, and learning opportunities into their cultures.

2. Western vs. SE Asia On Sustainability: Léa pointed out significant regional variations in how Southeast Asians and Westerners define meaningful work. She discussed how the West often emphasizes environmental sustainability, whereas Southeast Asians intertwine meaningful work with economic and social stability. Southeast Asia's rapid economic growth and thus emerging middle class has led to a dual focus on personal and community advancement, over environmental sustainability.

3. Economic Stability For Family: Léa and Jeremy underscored that for many people in Southeast Asia, providing for their family is the number 1 primary concern that influences their career choices. This concern for family well-being drives many towards higher-paying careers, often trading away personal fulfillment and social impact.

Jeremy and Léa also talked about how the economy impacts entrepreneurial risk-taking, job creation in the green economy, and companies advocating for gender equality and inclusive work environments.

Watch, listen or read the full insight at https://www.bravesea.com/blog/lea-klein

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