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Bruno Singulani | Playing at the NBA of Package Design | E22
Manage episode 294314824 series 2791175
Το περιεχόμενο παρέχεται από το Hernán Braberman. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Hernán Braberman ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Bruno Singulani is a Brazilian designer and currently the creative leader for all Global Food Brands at Nestlé, and a member of the Pentawards jury.
Having graduated as a product designer, his professional and academic paths have eventually converged into roles with a strong focus on branding and strategic design management.
In this episode, we discuss how to achieve a healthy balance between a global brand strategy and the freedom to be locally relevant. He also tells me why creating intimacy with a brand is key to develop impactful design solutions.
Working with major Food & Beverage brands, Bruno believes in the essential value of anthropology and human-centric innovation to develop stronger design cultures and build long-lasting brands.
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