Ways to Differentiate a Brand: Leadership
Manage episode 367059673 series 3474630
This week, Mark and Lorraine discuss a position of Leadership and what it means to a brand and its messaging. Discover the multiple layers of not only claiming leadership, but how to act as the leader and communicate to your audience. It's not braggadocio to claim leadership if it's executed the right way.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
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