Creating high-yield media for your business w/ Christine Baird

Brand it! with Petchy

In this episode I’m joined by Christine Baird – a media producer who teaches small business owners how to use podcasting and YouTube to attract their dream customers.

After six years in corporate sales, Christine did a career 180 and has been working in podcasting, event production, and influencer branding since 2014. She worked on Lewis Howes’ brand, The School of Greatness, for four years, where she got to grow his top-ranked podcast from less than 1 million downloads to over 80 million.

In 2019 she pivoted to supporting more brands launch and grow their shows and impact. She is the owner of a boutique media production house, Worthfull Media, where she trains teams to become in-house producers of high-quality media.

Christine hosts her own podcast, Worthfull Project, and is the co-host of the Think Like a Producer podcast. She’s passionate about owning her worth and inspiring others to do the same.

Since podcasting and YouTubing for business marketing has hit the mainstream, many business owners feel the desire or pressure to create this kind of media to market their businesses. But how do you make sure that the shows you're creating will get you the return on investment you're looking for? This is the foundation of what Christine teaches her clients, and it’s also the starting point for our conversation today.

Shownotes: https://petchy.co/shownotes/056/

Links:

• Website / Instagram / Podcast: Think Like a Producer
• Christine's current favourite recommendations for the most frequently asked questions regarding podcast creation
• My wonderful VA, Melissa