Branding vs. design vs. marketing — a quick guide

Brand it! with Petchy

Το περιεχόμενο παρέχεται από το Petchy. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Petchy ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1y ago 14:45

MP3•Αρχική οθόνη επεισοδίου

—Oh, you’re so creative, can you just whip up this [pretty design] for me?

—If you can just play around with some sketches, it probably won’t take you long!

—You work in marketing, right?

—I need someone to draw this for me, and I know you’re into artsy stuff so…

The other day, as I was chatting with a potential client, it dawned on me that; to someone who isn’t in my line of business; branding, design, and marketing, even art — anything labelled “creative industry” really — might all seem like one big, slightly confusing, mess.

Business strategy, brand strategy, brand identity, brand design, and marketing are all important components of a successful business. We all know that. And while they are related, each of these elements has a unique purpose and plays a distinct role in building your business.

So I thought: let me record a super quick guide to help you understand how these disciplines are connected, where they sit in relation to each other, and which of them I can actually help you with.

TL;DR — episode links:

80 επεισόδια

#Entrepreneur #Arts #Business #Graphic Design #Petchy #Im On