Ep. 114: Audience Questions Answered: Q&A Session

Botanical Brouhaha Podcast

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27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

πριν περίπου ένα χρόνο 1:20:21

In this podcast episode, Amy & Natalie conclude Season 7 with a Q&A session centered around listeners' questions. Natalie shares insights on pricing strategies, staff payment, and the benefits of an a la carte menu in the floral industry. She also discusses the challenges of balancing motherhood and business. And, finally, Amy and Natalie emphasize the importance of networking, reviews, and open discussions about industry topics. A special thanks to Madrid Flower School for collaborating with Botanical Brouhaha in 2023 to bring Season 7 to fruition.

This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School

Leave us a voice or text message at https://podinbox.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

167 επεισόδια

#Amy McGee #Events #Floraldesign #Flowerfarming #Wedding #Fine Arts #Arts #Graphic Design #Business #Farmerflorist #Flower #Florists

Ep. 114: Audience Questions Answered: Q&A Session

Botanical Brouhaha Podcast

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This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School

Leave us a voice or text message at https://podinbox.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

167 επεισόδια

#Amy McGee #Events #Floraldesign #Flowerfarming #Wedding #Fine Arts #Arts #Graphic Design #Business #Farmerflorist #Flower #Florists

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Ep. 134: Rooted in Heritage: How Jamaican Roots Guide Olivee Floral 54:35

πριν 4 μέρες54:35

54:35

Building Olivee Floral In today’s BB Podcast episode (No. 134), we’re visiting with Karla Smith-Brown, founder of Olivee Floral . Karla’s inspiring journey evolved from a career in public relations to becoming a successful floral artist. Her story isn’t just about flowers; it’s about weaving passion, sustainability, and heritage with personal connections to make a powerful impact. Starting out, Karla offered pop-up events and hand-tied bouquets, gradually building her brand (named after her great grandmother, Medorah Olivee Wright). With a design aesthetic influenced by her Jamaican heritage, she developed a signature wild yet refined style. As Olivee Floral grew, Karla began to view flowers as a medium for art, not just for traditional events. Now, she works with brands like Vogue, Birkenstock, and Nike, often being sought out because of the strong professional relationships she’s built and the unique design aesthetic she’s developed. Join us as we chat with Karla about: the significance of using locally grown and sustainable flowers for funeral arrangements addressing the challenges and taboos surrounding discussions of funeral flowers in society innovative approaches to creating sustainable funeral flower designs without floral foam the role of florists in educating families about sustainable options and practices the potential for changing perceptions of funeral flowers to make them more approachable the impact of creative and sustainable practices on the floral industry and communities This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more . You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 133: Farewell Flowers: Sustainable Options for Funeral Flowers 1:05:19

πριν 24 μέρες1:05:19

1:05:19

A Vision for Sustainable Funeral Flowers In today's BB Podcast episode (No. 133), we're visiting with Carole Patilla, co-founder of the Farewell Flowers Directory and owner of Tuckshop Flowers . She joined forces with Gill Hodgson, founder of Flowers from the Farm , to address a need in the floral industry that is often overlooked and avoided — sustainable funeral flowers. This conversation will be helpful for you if: 1) you're unsure how to execute your vision to create funeral flowers without traditional flower foam and single-use plastics or 2) you're struggling to educate clients (and funeral directors) about the importance of sustainable funeral flowers. Carole shares her experiences working with local funeral homes, highlighting how they have embraced innovative approaches to funerals that reflect the wishes of families for personalized services that prioritize sustainable practices. Practical Tips for Creating Sustainable Designs Carole shares her experiences creating foam free funeral arrangements that can adapt to different surfaces, such as curved caskets lids. She challenges the notion that certain practices are set in stone simply because they have always been done that way. She believes strongly that florists have the power to set their own rules and standards in business. This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more . You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 132: How Layla Robinson Found Her Niche in Dried Flowers 59:26

πριν περίπου ένα χρόνο59:26

59:26

In today's BB Podcast episode (No. 132), we're visiting with Layla Robinson , a creative force in the flower industry known for her specialization in dried flower arrangements and installations. This conversation is specifically for you if: 1) you're interested in dried flowers or 2) you're struggling to find your niche in the floral industry. Layla's journey into the flower industry began over 15 years ago with fresh flowers. Living in the UK, she was inspired by the "buy local" movement and saw an opportunity to start a business that could be managed alongside raising her children. However, the challenges of growing, harvesting, arranging, and marketing fresh flowers while managing small children soon became apparent. To extend her offerings throughout the year, especially during the cold Welsh winters, Layla began exploring dried flowers. She started foraging for materials like ivy, dried hydrangeas, and rose hips to create winter wreaths and arrangements. This exploration led her to appreciate the beauty and versatility of dried flowers, which allowed her to take her time with arrangements while her children played around her. The COVID-19 pandemic was a pivotal moment for Layla. The cancellation of a wedding she had been planning for a year made her realize that the pressure of fresh flowers was no longer what she wanted. She decided to fully commit to dried flowers, a significant leap that brought her a sense of freedom and joy. This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more . You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 131: The Importance of Self-Care in Creative Work 1:03:08

πριν περίπου ένα χρόνο1:03:08

1:03:08

We're visiting with Jen Lagedrost Cavender, owner of Nectar & Bloom . After studying English and creative writing in college, Jen found herself teaching Literature and Creative Writing at a university. But, she felt something was missing and longed to reconnect with her creative side. Inspired by women business owners in the floral industry, she decided to explore flowers as a viable business model. Ultimately, Jen found fulfillment by aligning her work with her passions for flowers and writing. She created a business model that resonates with her values and allows her to express her creativity. She believes strongly in the importance of self-care and creating space for rest and introspection. And she’s created various avenues to teach, encourage, and support floral designers and creative business owners in pursuing self-care in order create a sustainable career. This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more . You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 130: The Poppy Approach to Wedding Florals 1:11:33

πριν περίπου ένα χρόνο1:11:33

1:11:33

We're visiting with Cameron Hardesty, owner of Poppy , a wedding floral business based in the Washington, DC area that has seen rapid growth and success. A transformative experience volunteering at the White House ignited Cameron's passion. We walk through her transition from a career in corporate communications to becoming the founder of a company that empowers nearly 900 freelance floral designers, offering them flexibility and opportunities to showcase their creativity. If you've ever wondered what it takes to move a business idea from concept to execution and then scale it quickly, you'll find this conversation enlightening. Cameron shares insights into the fundraising journey, including participation in the Techstars Accelerator program and raising $1.65 million+ in seed funding. She's keen on sharing the knowledge and experiences she's gained over the years in hopes of supporting and encouraging others. This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more . You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 129: Behind the Blooms: Flower Farming at Winkelmann Flowers 47:09

πριν περίπου ένα χρόνο47:09

47:09

In today’s episode, we’re visiting with flower farmer Grant Winkelmann, owner of Winkelmann Flowers , in Lindale, Texas. Grant shares not only how he’s built a farm producing sought-after blooms, but he also shares what it took to pull off his family’s recent relocation to a new farm. Grant discusses the challenges of moving, including the logistical hurdles and the emotional impact of leaving behind a supportive community. He shares insights into his farming techniques, the importance of his partnership with his wife Carrington, who runs a floral design business called The Farmer & I , and their collaborative efforts in the flower industry. This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more . You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 128: From Flowers to Clay: The Creative Journey of Sullivan Owen 1:04:41

πριν περίπου ένα χρόνο1:04:41

1:04:41

Sullivan Owen's journey into the floral industry is as unique as her designs. With a background in retail merchandising, Sullivan transitioned into floristry in 2009 while planning her own wedding. Her distinct style and dedication quickly earned her recognition, leading to a successful career in luxury weddings. However, the COVID-19 pandemic brought significant changes, prompting Sullivan to explore new creative outlets, including gardening and ceramics. In this episode, we catch up with Sullivan just in time for the inaugural release of her new vase collection which leads to a fascinating conversation about the behind-the-scenes process of developing a product and bringing it to market. This episode will definitely get you thinking about that dream you've held close and wondered if it's feasible! This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 127: Building a Floral Brand That Sticks 53:17

πριν περίπου ένα χρόνο53:17

53:17

In this BB Podcast episode, Amy (Botanical Brouhaha) chats with Natalie & Meg (co-owners of Native Poppy) about the importance of creating a brand that sticks – meaning it continues to draw in ideal customers year after year. Drawing on Amy's recent experiences trying to find new service providers after relocating her business and life out-of-state, the conversation focuses on the lessons she's learned that can be applied to the other small businesses in the floral profession. Amy, Natalie, and Meg share what they believe has helped them build brands that have flourished at Native Poppy and Botanical Brouhaha. This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 126 (Part 2): Growing Flowers and Fighting for Change with Grateful Gardeners 38:55

πριν περίπου ένα χρόνο38:55

38:55

In Part 2 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics , who transitioned from careers in law and neuroscience to flower farming. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic barriers in agriculture. They advocate for policy changes and support other farmers on topics like grant navigation. Their story highlights the difficulties and triumphs of pursuing a passion-driven, environmentally conscious business. This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 125 (Part 1): Growing Flowers and Fighting for Change with Grateful Gardeners 51:28

πριν περίπου ένα χρόνο51:28

51:28

In Part 1 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics , who transitioned from careers in law and neuroscience to flower farming. Sarah shares her journey from legal burnout to finding joy in growing flowers with her husband, Tom. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic barriers in agriculture. They advocate for policy changes and support other farmers on topics like grant navigation. Their story highlights the difficulties and triumphs of pursuing a passion-driven, environmentally conscious business. This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 124: How Anna Stouffer Added a Retail Component to Her Floral Business 47:53

πριν περίπου ένα χρόνο47:53

47:53

In this episode of the Botanical Brouhaha podcast, Amy and Natalie talk with Anna Stouffer, owner of Urban Petals in Greer, South Carolina about her transition from a working in a law firm to becoming a successful floral designer. Anna shares her journey, starting with wedding floristry and eventually adding a retail component to her business. She discusses the challenges of managing both aspects, the support from the floral community, and the impact of motherhood on her business. Anna shares how creating a calming store environment and balancing her work with her personal life are of utmost importance to her as a business owner. The episode highlights the importance of authenticity and compassion in building a successful floral business. This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 123: The Art of Adaptation: Emily Patrick's Carolina Flowers Evolution 57:38

πριν περίπου ένα χρόνο57:38

57:38

In this podcast episode, Emily Patrick, owner of Carolina Flowers , shares her journey from journalism to flower farming. She discusses the challenges and successes of starting and running her flower farm, including her approach to business, design, and financial management. Hosts Natalie and Amy engage Emily in a lively conversation about the evolution of Carolina Flowers, sustainable practices, and industry trends. Overall, this episode offers valuable insights and inspiration for aspiring flower farmers and floral business owners. This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 122: How Imelda Ramos Built a Flower Wholesale Business 1:01:07

πριν περίπου ένα χρόνο1:01:07

1:01:07

In this episode, we visit with Imelda Ramos, owner of Cali Wholesale . Imelda shares her journey as the founder of a woman-owned company from starting as a small wholesale flower business to expanding her business and her footprint at the flower market. She discusses the importance of team training, effective communication with customers, and the challenges of sourcing flowers. Imelda also highlights the significance of managing expectations in the floral industry. Despite the demanding nature of her work, Imelda's passion for flowers and dedication to her business are evident, offering inspiration and insights into the complexities of running a wholesale flower business. This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 121: The Quest for Excellence at Madrid Flower School 53:07

πριν περίπου ένα χρόνο53:07

53:07

In this podcast episode, Sylvia Bustamante Gubbins, the founder of Madrid Flower School , shares her inspiring story of starting a new career in floral design at 48 and following the dream to open a flower school. As Sylvia continues to grow Madrid Flower School, she’s introducing new educational opportunities for floral designers to study the art and business of floristry. With the recent addition of Madrid Blooms Congress, we thought it was time to visit with Sylvia again! She shares how she’s creating a 5-star experience for you to study floristry in the beautiful city of Madrid, Spain. This episode of the Botanical Brouhaha Podcast is brought to you by: CIRCLE RETAIL Simple Soulful Connection Limited seats still available! Click here to learn more . Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha . You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 120: Wonder of the Woodlands with Francoise Weeks 1:01:23

πριν περίπου ένα χρόνο1:01:23