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Ep. 023 Mark W Schaefer - Marketing Rebellion and Cumulative Advantage
Manage episode 335969351 series 3346892
Το περιεχόμενο παρέχεται από το Matt Hutson. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Matt Hutson ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Mark W Schaefer is a master at marketing and human connection. The two go hand-in-hand. Marketing is nothing without human connection and he drives this point hard in most of his books. The first book of his that I read and discussed with him is Cumulative Advantage and the second one was Marketing Rebellion.
Mark truly has a way of writing to a specific audience so it feels like he is writing directly to you. He is a believer in not writing fluff. He gets to the point which is sure to pack a punch. Each of his books solves a problem and provides stories and examples to help clarify them.
I highly recommend picking up his books:
Marketing Rebellion: https://www.amazon.com/Marketing-Rebellion-Most-Human-Company/dp/0578419866
Cumulative Advantage: https://www.amazon.com/Cumulative-Advantage-Momentum-Business-Against/dp/
Visit Mark's Website:
Visit Mark's Social Media:
LinkedIn: https://www.linkedin.com/in/markwschaefer
Twitter: https://twitter.com/markwschaefer?lang=en
Instagram: https://www.instagram.com/markwschaefer/?hl=en
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