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Ep. #015 Psychology of Marketing - Lions in the Grass by Bill Morrison
Manage episode 327862427 series 3346892
Το περιεχόμενο παρέχεται από το Matt Hutson. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Matt Hutson ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Bill Morrison's Lions in the Grass is a rollercoaster of the principles of the psychology of marketing. Our episode together includes stories about how manipulation can be used for bad and good. It includes stories about Gillette and Chrysler and even a story about a time when Bill bought seven huge carpets that he didn't need for his already carpeted apartment just because there was a crowd of people storming a sale on carpets. Lions in the Grass is truly an insightful book on the psychology of marketing.
Follow Bill and buy Lions in the Grass:
Bill's Book
https://www.amazon.com/Lions-Grass-Marketing-Insiders-Persuasion-ebook/dp/B08HR9M55Q
Bill's Website
https://www.morrisonwrites.com/
Bill's Social Media
https://twitter.com/thebillmorrison
https://www.instagram.com/billmorrisonwrites/
Follow Matt
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