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Biz Bevs & Bites Episode 011 - Finding Your Capital S Story with Paul Furiga
Manage episode 303866960 series 2972776
Το περιεχόμενο παρέχεται από το Biz Bevs and Bites and Biz Bevs. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Biz Bevs and Bites and Biz Bevs ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Paul Furiga is the President and Chief Storyteller of WordWrite, a Pittsburgh-area firm offering brand strategy (storytelling), public relations, crisis communications, and digital & inbound marketing services to organizations that are looking to better tell their stories.
Paul learned storytelling by writing and editing more than 20,000 stories during two decades as a journalist before going into public relations. He's quite literally written the book storytelling, Finding Your Capital S Story, Why Your Story Drives Your Brand. The career path that Paul traveled to PR is a story in itself.
He’s been a racetrack photographer, theater usher, investigative journalist, wannabe musician, classical radio host, broadcast journalist, White House correspondent and editor.
At WordWrite, Paul ponders the question: "Why should someone consider hiring us, working with us, or partnering with us?" The answers to those questions help him chart the next chapter in WordWrite’s evolving Capital S Story. Before you had a brand, you had a story – the reason why people want to buy from you, work for you, partner with you, or invest in you. That’s why we take a distinctive approach to marketing communications: StoryCrafting®. In this process, we uncover your Capital S Story, the authentic, engaging, and persuasive story that is uniquely yours.
Hosted by: Kelli Komondor and Cindy Ellek
Produced by: Rob Oliver, Your Motivational Speaker
Supported by: K2 Creative & PR and the Cindy Ellek Marketing Group
Connect with us!
Facebook - BizBevsBites
Instagram - BizBevsBitesPodcast
Website – BizBevsBites.com
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