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Dissecting the Retail Media Flywheel with Media, Ads + Commerce's Andrew Lipsman
Manage episode 403734433 series 3510739
Το περιεχόμενο παρέχεται από το David Feinleib. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον David Feinleib ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
David closes out February with an illuminating conversation with Andrew Lipsman, Independent Analyst and Consultant, and the author of the popular "Media, Ads + Commerce" newsletter on Substack. Andrew struck out on his own in late 2023 after a fruitful career at industry analytics stalwarts NPD Group, comScore and Insider Intelligence (formerly eMarketer).
They discuss how Andrew's obsession with Michael Jordan as a Chicago Bulls fan in the 90s sparked his interest in analytics (3:22), his insights on Walmart's acquisition of Vizio (7:30), a brief overview of ROAS and how it's measured (16:42), and the tension between the shopper experience and the surface area of in-store ads (22:14), and his big 3 predictions for the next 12 months (26:11).
Subscribe to "Media, Ads + Commerce": https://mediaadsandcommerce.substack.com/
Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrew-lipsman-10b2162/
Find out more about ItsRapid's Creative Automation Solution for Brands and Retailers! Send an email to sales@itsrapid.ai with code "BEYOND2024"
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
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