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Shop Owner Q&A - August
Manage episode 337848508 series 3360684
Το περιεχόμενο παρέχεται από το Better Sign Shop, Peter Kourounis, Michael Riley, and Bryant Gillespie. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Better Sign Shop, Peter Kourounis, Michael Riley, and Bryant Gillespie ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Instead of riffing on a single topic, we answer three important questions from podcast listeners. If you're a shop owner, you've got answers to these at some point – so listen in and see if you agree with our recommendations.
1. How do you address minimum orders and how to handle the walk-ins requesting $50 lettering/signs? Also how minimums might apply to large accounts that frequently request small orders in between larger orders?
2. How much should you be paying yourself as the owner of a sign shop
3. How can I get new leads for my sign company? What’s worked well for you all?
In this episode, we discuss...
- How to address minimum orders (09:13)
- The importance of qualifying customers (13:05)
- Locking the doors and going appointment only (14:46)
- Walk-in customers get shown the door for $50 (16:37)
- 'Shop minimums' creating poor experiences for customers (19:21)
- How to use a minimum order amount to upsell (22:28)
- What to do when large accounts need small orders (29:07)
- The difference between a large account vs a good account (33:53)
- How much should you be paying yourself? (35:08)
- Are you a key employee as well as an owner? (38:17)
- Importance of having financial experts on your team (42:07)
- How can I get new leads for my shop? (43:37)
- Who's your customer (46:34)
- Using pay-per-click ads (49:04)
- Don't ignore face-to-face marketing (51:13)
- Rapid-fire takeaways (57:01)
Links from the episode
- Sign Shop Talk Facebook Group (https://www.facebook.com/groups/signshoptalk)
- Better Sign Shop Mastermind (https://www.bettersignshop.com/sign-shop-mastermind)
Follow the crusty sign guys
Bryant from Better Sign Shop
- Better Sign Shop Website: https://www.bettersignshop.com
- Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop
- Better Sign Shop Community for sign shop owners: https://www.facebook.com/groups/bettersignshopmastermind/
Michael from Letterbox Sign Design
- Letterbox Sign Design Website: https://www.letterboxsigndesign.com/
- Facebook page: https://www.facebook.com/Letterboxsigndesign
Peter from Sign Shop Consulting
Have questions you'd like to hear us answer on the air?
Email us at hey@bettersignshop.com
Interested in being a potential guest on the show?
Fill out our guest form at https://airtable.com/shrXZebg0Ou7u5ovU
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