Personal Motivation in B2B SaaS with Sofia Quintero

Better Done Than Perfect

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1+ y ago 52:44

MP3•Αρχική οθόνη επεισοδίου

How can you uncover your customers’ personal motivation and leverage it for SaaS growth? In this episode, we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.

Visit our website for the detailed episode recap with key learnings.

Collie — Sofia’s new product, a tool for engineering teams
EnjoyHQ — Sofia’s previous company
Know Your Customers’ “Jobs to Be Done”
Uncovering Customer Insights with Aggelos Mouzakitis
Check out Sofia’s personal website

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