Marketing for Humans with Sarah McCredie

Better Done Than Perfect

Το περιεχόμενο παρέχεται από το Userlist, Inc.. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Userlist, Inc. ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

11M ago 31:29

MP3•Αρχική οθόνη επεισοδίου

How can B2B brands become more authentic and straightforward in their messaging? In this episode, we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.

Visit our website for the detailed episode recap with key learnings.

Recurly — Sarah’s place of work
Glossier — one of direct-to-consumer pioneers in human marketing
Slack — an example of human branding in SaaS
State of Subscriptions: What consumers want
Connect with Sarah on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

78 επεισόδια

#Tech #Entrepreneur #Business #Marketing #Userlist, Inc #Customer Success #Software #Product Management #Customer Lifecycle #Customer Messaging #Startup #Email Marketing #SaaS #User Onboarding