Clearing the airwaves on the Cardinals' fuzzy broadcast bind: How it got bad and will get better

Best Podcast in Baseball

As much as the standings and missteps of their player development system will shape the Cardinals' offseason, arguably the most significant factor in any of their decisions will be when the broadcast sports sinkhole reaches them, and how deep it goes.

The consternation will be televised.

This much is certain: The Cardinals games will be available to cable subscribers in 2025 and also subscribers to a forthcoming streaming service. What happens next, well ... stay tuned.

To explain how Major League Baseball (and other sports), Bally Sports Midwest/FanDuel Sports Network Midwest (and its parent company), and the Cardinals (and almost every other baseball club), got into this bind, the Best Podcast in Baseball brings Dan Caesar into the conversation. The Media Views columnist at the St. Louis Post-Dispatch since 1988, Caesar could only think of one bigger story on the sports broadcast beat in his four decades than the one currently playing out in a Texas bankruptcy court. Diamond Sports Group, the parent company of many of the regional sports networks, filed for bankruptcy protection in spring 2023, and since then the entire industry as convulsed with confusion and concern.

Look no further than the Texas Rangers, who did not know where they would broadcast games for sure a year after winning the World Series and have had their ability to spend handcuffed by the uncertainty of their rights fees.

The Cardinals have advertised that they intend to trim payroll this winter, and a driving reason for this isn't just a shift to spending more on the farm system and its infrastructure. The Cardinals cannot be sure how much of their $78 million they're owed to broadcast their games in 2025 they'll be paid. The Post-Dispatch previously reported that Diamond Sports Group has approached the Cardinals about renegotiating their $1.1-billion rights deal, and Diamond Sports has threatened in court to drop all of its contracts for 2025 except for the Atlanta Braves.

How did this happen? What's next? What does it mean for the Cardinals? And where will fans watch games in 2025?

All of those questions are answered in this brand new Best Podcast in Baseball.

Short answer: It's going to get better for fans, eventually. It's going to take awhile and it's going to cost fans more, but access to games and the control fans will have over how they watch games will get better. But first, it could get worse.

The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and baseball writer Derrick Goold.