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EP 48: You Should ALWAYS Pre-Sell
Manage episode 418308966 series 3473817
Το περιεχόμενο παρέχεται από το Sandra van der Lee. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Sandra van der Lee ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Let's talk about pre-selling. It may seem like taboo to some, but I'm here to tell you why it is a must. By pre-selling your products or services, you not only secure proof of concept (hello, money in the bank!) but also create an opportunity to exceed expectations. And pre-sell doesn't mean we over-promise, in fact, I want you to do the opposite and under-promise so you can over-deliver. The aim is to reward those early supporters with exceptional value, setting the stage for long-term loyalty and advocacy. Here are 3 bits of advice when it comes to pre-selling:
- Pre-Selling Is Key: Pre-selling is crucial for testing the waters and seeing real results.
- Keep It Real: Pre-selling isn't about overpromising and underdelivering. It's about exceeding expectations and giving your customers more value.
- Build Trust Early: Offering killer pre-sale deals and delivering on your promises helps build trust with your audience.
The strategy of pre-selling not only validates your business ideas but also establishes a loyal customer base who recognize and appreciate the value you deliver from the get-go. Remember, the goal is to blow their socks off with any amazing product or service that they purchased before it was even complete (but they don’t know that).
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