))
Your Brand as an Olympic Torch
Manage episode 434260052 series 3009558
Το περιεχόμενο παρέχεται από το Steven Morris. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Steven Morris ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Show Notes:
- Brand as Olympic Torch Metaphor: A brand embodies its core values and vision like the Olympic torch represents the Games.
- Role of the Torchbearer: Initially lit by a leader or founder, the torch’s flame should be carried and shared by the entire organization.
- Sustaining the Flame: Successful brands like Apple and Nike keep their flame vibrant through continuous innovation and adaptation.
- Consequences of Neglect: A brand that fails to adapt risks becoming irrelevant, similar to how Blockbuster's flame dimmed.
- Shared Responsibility: Every member of an organization plays a role in maintaining and passing on the brand’s flame.
- Power of Connection: A strong brand creates a shared experience and connects with customers on a deeper level.
- Rekindling the Flame: Regularly assess and renew the brand’s purpose, values, and promises to keep the flame burning bright.
- Impact Beyond Origin: Like the Olympic torch carried globally, a well-managed brand’s influence can reach and inspire beyond its immediate scope.
Steven Morris, CEO of Matter Consulting is an ever-curious life-seeker, brand and culture building expert, advisor, author, and speaker.
With over 27 years of entrepreneurial experience, he has served as a trusted advisor to over 3,000 business leaders and evolved more than 250 brands and cultures, including Google, Habitat for Humanity, Samsung, and Disney.
His best-selling book, "The Beautiful Business," and his widely read Insights blog are a testament to his consulting expertise in creating unignorable, magnetic, and sustainable companies.
His diverse interests, including meditation, fine art painting, surfing, and beekeeping, infuse his work with creativity, soul, and a deep understanding of the human experience.
You can find more podcasts and join 30,000+ other brilliant and soulful readers of his weekly INSIGHTS blog at MatterCo.
34 επεισόδια
Μοίρασέ το
