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Secrets to Success in Cybersecurity Marketing with Varun Kohli | Be Fearless Podcast EP 25
Manage episode 448571086 series 3579095
Το περιεχόμενο παρέχεται από το SquareX. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον SquareX ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Most companies today would have to pay millions for a spot on national TV, but Varun Kohli pulled it off for only $200 – for a B2B enterprise mobile security company, no less!
In this episode, SquareX Founder and CEO Vivek speaks to Varun – Chief Marketing Officer at Cequence Security – about his journey from a computer science background to becoming a leading CMO with a track record of successful exits.
Varun discusses how he chooses the companies he works with, the value of a technical background in marketing, creating memorable brand narratives in cybersecurity and more! Filled with memorable quotes (like “do not have data without a story, do not have story without data”), insights and practical advice, Varun provides valuable takeaways for any founder or marketer facing the challenges of a crowded cybersecurity market.
0:00 Varun’s journey from IIT graduate to being a cybersecurity CMO with multiple successful exits
6:57 People, investors, market size and product: what Varun looks at for companies
8:40 The transition from tech to marketing, and the importance of a strong technical underpinning
13:35 B2B marketing advice: buyer personas and the golden ratio for marketeers
18:46 The best way to close leads from conferences
21:32 Leveraging AI for marketing
25:02 Varun’s work in Cequence and using AI for cybersecurity
32:03 Discussing the importance of browser security and adversary techniques
41:48 Why marketers should not live in the past or present, but focus on the future
43:38 Closing thoughts and understanding the human factor in marketing
🔔 Follow Varun and Vivek on:
https://www.linkedin.com/in/kohlivarun/
https://www.linkedin.com/in/vivekramachandran/
🔥 Powered by SquareX
SquareX helps organizations detect, mitigate, and threat hunt web attacks happening against their users in real-time. Find out more about SquareX at https://sqrx.com/
Κεφάλαια
1. Varun’s journey from IIT graduate to being a cybersecurity CMO with multiple successful exits (00:00:00)
2. People, investors, market size and product: what Varun looks at for companies (00:06:57)
3. The transition from tech to marketing, and the importance of a strong technical underpinning (00:08:40)
4. B2B marketing advice: buyer personas and the golden ratio for marketeers (00:13:35)
5. The best way to close leads from conferences (00:18:46)
6. Leveraging AI for marketing (00:21:32)
7. Varun’s work in Cequence and using AI for cybersecurity (00:25:02)
8. Discussing the importance of browser security and adversary techniques (00:32:03)
9. Why marketers should not live in the past or present, but focus on the future (00:41:48)
10. Closing thoughts and understanding the human factor in marketing (00:43:38)
30 επεισόδια
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