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Creating Clients, NOT Products/Services
Manage episode 306743666 series 2996878
Το περιεχόμενο παρέχεται από το Joel J Kelly. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Joel J Kelly ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
The brand model has shifted from creating a brand to creating clients, or better yet… attracting clients. Since we have a strong desire to understand our purpose, we tend to make decisions based on the meaning that aligns and supports the purposeful narrative we strive to live out.
I'll be discussing these three points:
- The difference between creating products/services vs. creating clients.
- The creating clients model being executed, but imbalanced.
- Simplifying a better model to transform your brand.
I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.
You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.
Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.
I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.
If you would like to be a guest on our podcast you can contact us.
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