175. Baking it Down - Wedding Vendor Recap

Baking it Down with Sugar Cookie Marketing 🍪

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💍 Wedding Expo Recap - Our eddie wedding vendor expo debrief.

In this week's Baking it Down Podcast - Episode 175 - Wedding Vendor Recap, Corrie signed us up for a Wedding Expo - and here's our tell-all - what we did right, what we did okay, and what we wouldn't do ever again.

The event was complex, to say the least. Conceptually - it's genius. Execution - it's lacking. ✌️ The event was two days consisting of two "faux wedding receptions" - one upstairs (🪵 earthy forest theme) and one downstairs (🛼 retro theme).

So both themes had completely different vendor groups - meaning there were two photographers, two event planners, two florists, two bakers, two couple models... you get the point. All vendors were assigned a theme - the vendors didn't decide it.

1️⃣ Day 1 was a photo shoot. All the vendors set up the two themes and the photographers and models got to work. This is where they got the photos of the faux receptions (one upstairs in the venue and one downstairs outside).

2️⃣ Day 2 was a vendor expo, fashion runway, and after-party. This day was open to attendees - there was some ticketed component, but we never really figured out what that was exactly? More on that confusion later. But you get the idea of what this event looked like.

1. 👰 Marketing Prep - Build the Funnel

So we needed to start the marketing prep to get Corrie's "funnel" dialed in. 🖼️ Here's what she did in the week leading up to the Wedding Expo. Keep in mind - this is a wedding expo, 🤵‍♂ so she'd want her content to be wedding-specific if we drove traffic to her socials during the event. Always think in terms of funneling people to a desired action (aka purchasing for their weddings).

• 💒 Getting socials ready (reposted / pin for new timestamp)
• 💒 Posting wedding sets daily leading up to the event
• 💒 All comments / reviews responded to
• 💒 Matched energy on Instagram
• 💒 Updated forms / website

We decided we'd take Eddie - the edible direct-to-food printer from Primera (also a podcast sponsor). 🤔 I asked myself, "What would get someone to stop at a cookie booth" and 🖨 the answer was "print them on a cookie - live - as they watch." So this meant we needed some specific supplies to make Eddie work.

2. 👰 Source Your Supplies

We haven't done a vendor expo for Corrie's company before, so I had to order all the custom printed things - which meant the start-up costs for this were high (ideally you'd repeat these events and bring the cost-per-use down considerably). 🪑 I needed a custom Tablecloth (TableCoversNow for $216.60), a Step and Repeat as a photo backdrop (VistaPrint for $338.14), and an A-frame sign (Best of Signs for $128.43). We borrowed a 6'x2.5' table from my mom. I had a Sony A7C mirrorless camera with a 24mm lens. Corrie brought her Dell XPS computer, and then we had Eddie (all already purchased a few years ago).

• 💒 Ordered custom tablecloth, custom circle a-frame sign, custom step & repeat
• 💒 Purchased add-on carrying cases for easier transport
• 💒 Pre-baked 45 Eddie blank cookies + 1 sleeve of Mom Pop pre-dipped cookies (for backup)
• 💒 50 QR Code printed cookies + business cards

3. 👰 Do a Setup Dry Run

I'm a planner - so a dry run for setup and workflow was a must if I wanted to get any sleep the night before. I build out the dimensions in an app called Whimsical. We were limited to a 6x6 event space, so lemme just say - it was gonna be tight.