#192: Drive | How To Build A Solo Marketing Business with Lashay Lewis, Founder of Authority Plug

B2B Marketing with Dave Gerhardt

Το περιεχόμενο παρέχεται από το Exit Five and Dave Gerhardt. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Exit Five and Dave Gerhardt ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

2M ago 40:14

MP3•Αρχική οθόνη επεισοδίου

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business.

Lashay covers:

How to niche down by focusing on one problem for one ideal customer profile.
Why it’s important to develop a strong point of view to stand out in your category.
How to create a repeatable, results-driven process that builds trust and sells your service

Timestamps

(00:00) - - Intro to Lashay
(06:38) - - When Change Outweighs Pain Of Staying The Same
(10:16) - - Step One: Narrow Your Job Description
(12:53) - - Step Two: Develop a Strong Point of View
(15:39) - - Step Three: Use the L.O.C.K Formula
(21:46) - - Step Four: Let the Process Sell Itself
(25:48) - - Niche Consultants vs. Agencies Are The New Normal
(28:44) - - “Live Your Dash”
(31:38) - - How to Approach Selling Your Brand vs. Your Name
(32:59) - - How to Figure Out Your Niche
(35:55) - - Closing Remarks

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.

That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.

Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.

Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

221 επεισόδια

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies