#174: Growth | Leveraging Partnerships to Drive Influence and Revenue with Jared Fuller, COO of OpenEd.co

B2B Marketing with Dave Gerhardt

Το περιεχόμενο παρέχεται από το Exit Five and Dave Gerhardt. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Exit Five and Dave Gerhardt ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

3M ago 49:37

MP3•Αρχική οθόνη επεισοδίου

Dave is joined by Jared Fuller, Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth.

Jared and Dave cover:

How to integrate partner voices into your marketing strategy to create lasting influence and trust
Shifting from traditional co-marketing to "Nearbound" marketing, leveraging relationships for omnichannel impact
Using partnerships as a growth lever across departments, not just sales and marketing

Timestamps

(00:00) - - Intro to Jared
(07:47) - - Jared’s Career Journey in B2B
(08:30) - - Building a Multi-Million Dollar Business in Less Than a Year
(14:07) - - Omnichannel Distribution and Virtual Events
(15:50) - - The Story of Selling PartnerHacker
(21:04) - - Book Recommendation: The Sumo Advantage
(26:28) - - Why You Need to Grow Business Partnerships
(28:53) - - The Three Types of Entrepreneurs
(32:56) - - SaaS-Native vs Traditional Partner Models
(33:43) - - The Role of Ecosystem Officer in Marketing
(39:30) - - Why VC Firms Are Embracing Partner-Led Growth Strategies
(43:39) - - How To Maximize Reach Through Podcasts, Multimedia, and Partnerships

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.

What those companies need is automated scheduling for qualified leads.

And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

207 επεισόδια

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies