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Crafting Dazzling Copy from Dull Industries
Manage episode 410243624 series 3424407
If you've been a copywriter for more than a week, you know not every copywriting assignment is an exciting adventure. Some industries are easier than others to find interesting and compelling stories and copy. Others require a bit of digging to find the gems within the niche. In this episode, I speak with Dana Herra, President of Herra Communications, about ways to find the gold in those seemingly "dull" niches... and turn them around to engage and connect with a wide audience.
*****
This episode is powered by Planable.io and Sessions.us:
--> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"
--> Instantly upgrade your video calls: Sign up for your trial Sessions FREE here.
*****
Subscribe to Dana's weekly newsletter on Substack:
Connect with Dana on LinkedIn: www.linkedin.com/in/danaherra
And check out her services: https://danaherra.com
*****
Follow Linda HERE.
For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.
For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas
*****
Time stamps:
Why is B2B Marketing Boring (00:01:39)
Transitioning from Journalism to Content Marketing (00:03:04)
Finding the Interesting Angle in Supposedly Boring Industries (00:09:10)
Challenges in Implementing Innovative Ideas in B2B Marketing (00:18:21)
The Importance of Visual Mockups (00:19:42)
Utilizing Customer Interviews for Effective Marketing Strategies (00:20:53)
Humanizing Interactions in Business to Build Trust (00:23:47)
Overcoming Fear of Creativity in B2B Marketing (00:31:52)
The Potential Risk of Ignoring Change (00:32:55)
Tips for B2B Companies Embracing Change (00:34:00)
Adopting Creativity in Marketing (00:36:10)
125 επεισόδια
Manage episode 410243624 series 3424407
If you've been a copywriter for more than a week, you know not every copywriting assignment is an exciting adventure. Some industries are easier than others to find interesting and compelling stories and copy. Others require a bit of digging to find the gems within the niche. In this episode, I speak with Dana Herra, President of Herra Communications, about ways to find the gold in those seemingly "dull" niches... and turn them around to engage and connect with a wide audience.
*****
This episode is powered by Planable.io and Sessions.us:
--> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"
--> Instantly upgrade your video calls: Sign up for your trial Sessions FREE here.
*****
Subscribe to Dana's weekly newsletter on Substack:
Connect with Dana on LinkedIn: www.linkedin.com/in/danaherra
And check out her services: https://danaherra.com
*****
Follow Linda HERE.
For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.
For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas
*****
Time stamps:
Why is B2B Marketing Boring (00:01:39)
Transitioning from Journalism to Content Marketing (00:03:04)
Finding the Interesting Angle in Supposedly Boring Industries (00:09:10)
Challenges in Implementing Innovative Ideas in B2B Marketing (00:18:21)
The Importance of Visual Mockups (00:19:42)
Utilizing Customer Interviews for Effective Marketing Strategies (00:20:53)
Humanizing Interactions in Business to Build Trust (00:23:47)
Overcoming Fear of Creativity in B2B Marketing (00:31:52)
The Potential Risk of Ignoring Change (00:32:55)
Tips for B2B Companies Embracing Change (00:34:00)
Adopting Creativity in Marketing (00:36:10)
125 επεισόδια
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