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#5: The importance of customer stories with Evan Huck, UserEvidence
Manage episode 407523736 series 3562802
Το περιεχόμενο παρέχεται από το The Agile Brand. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Agile Brand ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
New customers want to hear success stories from previous customers - and nowhere is this more prevalent than in a B2B environment. When it comes to creating customer stories, Go-to-Market or GTM teams struggle to find a solution that is both cost-and time-effective leaving these teams with a shortage of customer examples to use. The need for customer proof to be readily available in ample quantities has become apparent as more decisions are based on this key factor early on in the buyer journey.
Today we’re going to talk about the importance of customer stories and how B2B marketers and sales teams can more easily and readily get great customer examples they can share.
To help me discuss this topic, I’d like to welcome Evan Huck, CEO and Co-Founder at UserEvidence.
Resources
UserEvidence website: https://www.userevidence.com
B2B MarCom Summit: https://www.b2bsummit.co - use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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