73 - Andi Jarvis on how to align marketing strategy with equality (Azeem Digital Asks x Strategy Sessions Podcast Crossover)

Azeem Digital Asks - The All-Round Digital Marketing Podcast

In this crossover episode between this and the Strategy Sessions podcast, myself and Andi Jarvis have a discussion around explaining where equality should fit in your marketing strategy along with a few tips of how everyone can make a difference, even if you don’t get involved in strategy. We also discuss where businesses have got it wrong, how to get it right - amongst many other things. Whether or not you attended our Equality session at BrightonSEO this summer - there is something in this episode for everyone.

(Announcing the release of a podcast episode WHILST giving a conference talk on stage? Yes, I did.)

In this episode, we also discuss:

1. A brief explanation of marketing strategy
2. The role of equality in your marketing strategy
3. The pitfalls of adding equality to marketing tactics as an afterthought
4. Progress towards diversity in marketing conferences and events
5. The drawbacks of attempting to infer the opinions of your customers
6. The benefits of actually talking with your customers and monitoring their actions
7. Why using AI for customer research is a bad choice
8. Methods to address wage and pay gaps
9. How individuals at any career stage can effect change
   and more!

For those of you who don't yet know about Andi - he runs Eximo Marketing, a marketing strategy consultancy with locations in Belfast and Liverpool, as its Founder and Strategy Director. The consultancy's focus is primarily on aiding established manufacturers in expanding their businesses via direct-to-consumer channels.

Andi also serves as the host of the Strategy Sessions podcast, which features interviews with top marketers from around the world. Along with an MSc in Marketing and the Marketing Week Mini MBA in Marketing, he also founded Eximo & Friends with Barnardo's, a fundraising project in which marketers volunteer their expertise to small businesses in exchange for a donation supporting refugees.

Andi is known to enjoy conversing about topics such as fatherhood, BBQ, rugby league, boxing, and cricket. You can find Andi on Twitter and LinkedIn.

FULL EPISODE TRANSCRIPT AVAILABLE AT: https://iamazeemdigital.com/blog/andi-jarvis-podcast-interview/

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠

My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠

My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠

My website: ⁠⁠https://www.iamazeemdigital.com/⁠

Andi's Twitter: ⁠https://twitter.com/andijarvis⁠

Andi's LinkedIn: ⁠https://www.linkedin.com/in/andijarvis⁠

Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/