AI and Automation in Advertising: Separating Fact From Fiction

AW360

AI and automation are two of the most significant buzzwords in the realm of ad tech. In this special episode of AW360 – part 1 of a 4-episode miniseries in partnership with Fluency– we will delve into the current state of these transformative technologies and their future trajectories. By gaining a thorough understanding of their development and potential, you will be equipped to make informed strategic decisions and investments. This knowledge will empower you to effectively shape and optimize your revenue technology stack, ensuring you stay ahead in a rapidly evolving industry.

To kick off this podcast mini-series, we speak with Eric Mayhew, Co-Founder and President, as well as Chief Product Officer at Fluency.

Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc