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Focus on Less to Influence More
Manage episode 121564197 series 91875
Το περιεχόμενο παρέχεται από το Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants and Authority Marketing for Business Owners. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants and Authority Marketing for Business Owners ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Diamonds, a newborn baby, Spud Webb, dynamite…and even Tattoo from Fantasy Island.
Big things can come in small packages.
One of these things is the second “Pillar of Authority Marketing” known as micro-specialization.
Basically, micro-specialization is about offering a very specific service to a very specific sub-niche in your market, instead of trying to be the answer to everyone’s problem.
People are often worried that if they niche down the services they offer, then they’ll end up missing out on a lot of business.
But it's actually the exact opposite.
In this episode, we go over how micro-specialization comes into play in the digital attention span economy.
…and how this is starting to change the game for every entrepreneur already.
So, sit back, relax, and press the play button above to learn about one of the most powerful “small packages” you can use in your business.
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