Ep 501 - Do You Need Message Therapy? with Hersh Rephun

Author to Authority

Hersh Rephun is a trailblazer in the realm of personal branding through storytelling with a deep-seated background in commercial production and advertising. His perspective on personal branding is centered around the belief that every individual possesses a unique story that distinguishes them from others. This perspective has been shaped by his experiences as a representative for directors of TV commercials, where he developed his skill in crafting engaging bios and articles, and integrated his background in stand-up comedy and acting. Rephun stresses the importance of authenticity and highlighting the most distinctive aspects of one's story, rather than focusing on traditional accomplishments or credentials. He sees storytelling as a means to build trust, connect with audiences, and stand out in a competitive market, driving his belief that all branding is personal and should be delivered with sincerity and integrity.

Episode Outline:
(00:02:33) Refining Introductions: Key to Personal Branding

(00:03:21) Crafting Memorable Introductions for Success

(00:14:31) Crafting a Compelling Brand Voice with Humor

(00:17:54) Personal Stories: Building Trust Through
Introductions

(00:27:17) Crafting a Professional Persona: Balancing Identities

(00:29:37) Shaping Personal Legacy through Branding Perception

Bio:
Hersh Rephun is the MESSAGE Therapist™. He's worked with startups and billion-dollar brands, challengers and market leaders, fledgling filmmakers and Oscar winners, and it comes down to this: all branding is personal. Many of his clients have been with him throughout their careers. He says, "If you're a Founder or CEO, and you and I connect, my hope is to work with you long after our brains have been uploaded."

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