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How to Add Magic To Your Next Campaign with Magician-Strategist Mike Jacobson from America’s Got Talent
Manage episode 438339852 series 3577317
Το περιεχόμενο παρέχεται από το Chris Kocek. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Chris Kocek ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
A great magic trick, like a great creative briefing, begins long before everyone gathers in a room.
To the general public, Mike Jacobson may be best known for his magic show performance on America’s Got Talent in 2023, but for the past decade in the business and advertising world, Mike has brought his unique methods to strategic briefings and creative campaigns for a wide range of clients, including Oreo, Subway, Comedy Central, Paramount, and other MTV Networks.
Some of my favorite aha moments talking with Mike include:
- The surprising overlaps between magic, mentalism, and marketing
- How to take a simple card trick (and a creative briefing) to a level 10 engagement
- Mike’s terrible interview at 72andSunny and how he turned it around to get his first job in advertising
- The secret to priming your audience to be more receptive to your message
- How to get and hold people’s attention in an era of shrinking attention spans
- The importance of confidence and mystery in modern marketing
Show Notes:
Below are links to campaigns, books, and other inspiring ideas that came up during our conversation.
Mike’s performance on America’s Got Talent
The Last Barf Bag - Dramamine
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