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Competition Research For Restaurants - Episode 1
Manage episode 311329768 series 3108649
Το περιεχόμενο παρέχεται από το Anurag shUklajee. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Anurag shUklajee ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Competitor analysis and market research are some of the best ways to understand the context of your niche. Not only does it offer valuable insights it also can give you insightful data, like your target customer's pain points and competitor's audience acquisition strategy.
In this video, I talk about how you can use free tools to understand the demand of the niche your restaurant is in.
Don't underestimate the power of this information, these are people who are looking for a business like yours. And if they are not finding you then they are finding your competitors. As a restaurant marketer/owner creating a strategy to appear in front of them should be one of the few top things on your priority list.
Along with the demand I also talk about how you can use Facebook Ads manager to gauge a ballpark number of the most desirable audience in your area. This is very critical information, as you can use this information to create Event/Campaign/Business ideas that are focused towards this audience.
One of the biggest restaurant owners do is trying to target everyone and running thin their budget without any business returns.
I recommend you try to do the mentioned exercise for your business and get an idea of your desired audience market.
In the next videos, I will share examples of how you can identify your Primary & Secondary Competition.
I will also talk about how can you analyze them and derive actionable insights that can be extremely fruitful for your business.
If you want to check out My Restaurant Marketing Guide, you can click here:
https://anuragshuklajee.com/restaurant-marketing-guide-in-2019/
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