It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Το περιεχόμενο παρέχεται από το #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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81: 5 Reasons B2B Marketing Managers Should Be Selective with Gen AI
MP3•Αρχική οθόνη επεισοδίου
Manage episode 401822814 series 164537
Το περιεχόμενο παρέχεται από το #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to our deep dive into why B2B Marketing Managers need to be judicious with Generative AI technologies. As AI reshapes the marketing landscape, understanding its strategic application becomes crucial. Content Overview: The rapid adoption of Gen AI technologies like ChatGPT has transformed business operations, with a significant impact on sales and marketing strategies. Despite the enthusiasm, many companies face challenges in integrating these tools effectively, raising concerns about ROI and tool utility. Key Takeaways: Purpose-Driven Tool Selection: Avoid the clutter of redundant tools by ensuring each AI solution aligns with specific marketing objectives and delivers tangible benefits. ROI-Centric Investments: Focus on Gen AI tools that offer measurable returns, emphasizing the importance of trials and performance reviews to ensure cost-effective marketing strategies. Seamless Integration: Opt for AI tools that complement and enhance your existing tech stack, ensuring smooth data flow and efficient team collaboration. Scalable Solutions: Match your AI tool investments with your business growth trajectory to avoid underutilization or overwhelming your marketing infrastructure. User Adoption: Prioritize tools that your team can easily adopt and utilize, investing in training and development to maximize tool effectiveness. Conclusion: Strategic selection and implementation of Gen AI tools can significantly enhance B2B marketing efforts. It's not about having the latest tech, but the right tech that aligns with your business goals. Support the show: https://www.patreon.com/analyticstoday Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Consult with us: https://www.strategystack.io www.analyticstodaypodcast.com
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86 επεισόδια
MP3•Αρχική οθόνη επεισοδίου
Manage episode 401822814 series 164537
Το περιεχόμενο παρέχεται από το #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to our deep dive into why B2B Marketing Managers need to be judicious with Generative AI technologies. As AI reshapes the marketing landscape, understanding its strategic application becomes crucial. Content Overview: The rapid adoption of Gen AI technologies like ChatGPT has transformed business operations, with a significant impact on sales and marketing strategies. Despite the enthusiasm, many companies face challenges in integrating these tools effectively, raising concerns about ROI and tool utility. Key Takeaways: Purpose-Driven Tool Selection: Avoid the clutter of redundant tools by ensuring each AI solution aligns with specific marketing objectives and delivers tangible benefits. ROI-Centric Investments: Focus on Gen AI tools that offer measurable returns, emphasizing the importance of trials and performance reviews to ensure cost-effective marketing strategies. Seamless Integration: Opt for AI tools that complement and enhance your existing tech stack, ensuring smooth data flow and efficient team collaboration. Scalable Solutions: Match your AI tool investments with your business growth trajectory to avoid underutilization or overwhelming your marketing infrastructure. User Adoption: Prioritize tools that your team can easily adopt and utilize, investing in training and development to maximize tool effectiveness. Conclusion: Strategic selection and implementation of Gen AI tools can significantly enhance B2B marketing efforts. It's not about having the latest tech, but the right tech that aligns with your business goals. Support the show: https://www.patreon.com/analyticstoday Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Consult with us: https://www.strategystack.io www.analyticstodaypodcast.com
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