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Imperfect Paradise is an award-winning weekly narrative podcast showcasing California stories with universal significance, hosted by Antonia Cereijido. Each deeply reported story is driven by characters who illuminate aspects of American identity — its reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places. New episodes will premiere on Wednesdays, with broadcasts on LAist 89.3 t ...
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417 Opportunism
Manage episode 237096583 series 2518900
Το περιεχόμενο παρέχεται από το Terry O'Reilly CBC. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Terry O'Reilly CBC ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Terry O’Reilly is fond of noting, “there’s an opportunity hiding in everything.” This week he explores the way advertisers seize opportunities. He’ll explain why Nike chose to launch its latest Tiger Woods ad just as the golfer was drawing worldwide headlines during his return to the Masters; how a car brand turned a viral video into a marketing opportunity, and even how NASA manages to sneak a little brand building into the launching of its rockets.
In this episode you hear how the viral video campaign by Blendtec founder Tom Dickson found some highly topical fodder for his blender. He’s known for blending stuff. Golf balls. Lightbulbs. A German-English dictionary. All to dramatically – and humorously – demonstrate the power of his blenders. Check out what he blended in this recent ad and the incredible
Also on this week’s episode, Terry’s take on how Tiger Woods- and Nike- returned to public view after Mr. Wood’s storied personal misadventures. Judging by your response to the piece Terry wrote for the Ottawa Citizen about it, and on our Age of Persuasion Facebook page, it’s clear that a great many people are interested to hear that!
http://a123.g.akamai.net/7/1/8753/1w/cbcstorage.download.akamai.com/8753/maven_legacy/thumbnails/AOP-opportunism2.mp370 επεισόδια
